Why JLL?

JLL’s deep industry experience, education, and “think like an owner” strategic mindset has resulted in numerous financial success stories across many small to mid-size upscale and luxury assets. With a rich background and strong passion for independent properties, Jack has and continues to wear many hats that all correlate back to revenue generation and profitability. Starting in 2013, Jack began advocating for evolving from the traditional revenue, sales, marketing, distribution and reservation individual leadership roles within smaller properties and portfolios, and, instead, merge these into a streamlined and modern commercial leadership role on and above property. The traditional structure typically results in misaligned strategies and silos, but, most importantly, it is too costly and hinders profit margins, therefore a small and dynamic commercial leadership structure is typically the most optimal for small to mid-size assets. Technology and travel trends have changed substantially over the past ten years, therefore, hotels need to evolve their commercial division structure as well to ensure the best ROI in today’s landscape.

JLL

• Understands and aligns with owner’s goals as first priority.

• Proven high ROI track record as a Revenue Strategy expert and Commercial leader at 22 properties and counting.

• Hands-on, boots-on-the-ground leadership approach. There is no subcontracting or other consultants involved unless the project requires it and the client approves.

• Is among a few senior strategy leaders that stay close to the ground and are not afraid to roll up their sleeves and get dirty in the day-to-day while also being able to work above property in senior roles and projects.

• Offers a dynamic skillset with superior business acumen, complemented by advanced education from top-tier universities and current industry certifications.

• Offers great flexibility around scope, time, and budget.

• Has a close network of best-in-class industry resources and partnerships to handle nearly any size or highly complex project within the commercial or wellness divisions.

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