+ Strategy Development & Oversight

JLL focuses on total revenues, not just guestroom revenues, and believes a progressive playbook should be an essential centerpiece for driving the overarching and granular strategies across every asset's commercial division.

This service is ideal for small ownership groups or management companies where a full-time above property leadership role isn’t feasible, or for a shorter-term re-positioning, pre-opening, or re-opening engagement. It can also come in handy for properties simply looking for a fresh set of experienced eyes from the outside.

+ Online Presence & Merchandising Deep Dive

Ensuring best in class online presence and merchandising for an asset or portfolio in today’s digital landscape is essential for revenue maximization and too often overlooked. JLL has completed dozens of deep dive audits through the years to elevate property positionings and revenues. This service includes the entire online storefront across all revenue generating partnerships, direct website and booking engine, local SEO, and internal PMS and CRS.

+ Market & Feasibility Analysis

With a graduate degree from Georgetown University in feasibility analysis and experience with multiple client projects, JLL can prepare an analysis to support your next hotel or resort project. Previous projects include repositioning existing keys, two soft-brand evaluations, a new property acquisition in NYC and Miami, and expanding two existing properties with additional keys and event space.

+ Project Management

JLL provides strategic leadership and guides clients through vendor analysis, RFP processes and oversees implementation through launch.

Projects include PMS/CRS/RMS/CRM/CRO migrations or new installations, new property website launches and onboarding new digital marketing agencies. JLL’s strong attention to detail, ability to ask holistic probing questions to uncover additional opportunities, and the development of strategic timelines have resulted in several highly successful project executions as a consultant and while working exclusively for a management company.

+ KPIs & Benchmarking

It is challenging to properly manage what isn’t being measured. Highly experienced across many assets and markets, JLL can lead you through establishing or re-setting essential KPIs and benchmarks that are driven from factual data, not emotions or from within a silo. This service can be customized to the clients needs and commonly includes topline revenue and expense budgets, training on best-in-class industry benchmarks, proper competitive set(s) selection for each respective platform (i.e. Agency 360 vs STR vs D360 vs Cvent vs OTAInsights, etc.), digital marketing and website performance, reservation and group sales conversions, and ensuring an ongoing holistic and logical tracking system.

+ Revenue Generating Partnership Optimization

Need help establishing or elevating relationships for maximum revenue generation to fit your asset or portfolio needs? JLL can lead this for you across various partners, such as the CVB, Brand or Soft Brand, CRO, Cvent, Digital Marketing Agency, Open Table, major and niche OTAs, and more.

+ Budget & Proforma Creation

Topline revenues and commercial division expenses, JLL has extensive experience in completing nearly forty budgets and proformas for various owners and management companies over the past fourteen years. Additionally, JLL provides best-in-class budget and proforma presentations customized to the respective audience, ranging from property level teams to the C-Suite of large publicly traded lodging REITs.

+ Vendor Optimization

Leverage JLL’s strong relationships, benchmarks, and experience to obtain the best terms and pricing whether you need to renegotiate or start new contracts. This includes PMS/CRS/RMS/CRM systems or a digital marketing agency, business intelligence partner, website developer, and soft brand affiliations. JLL has negotiated or renegotiated over fifteen agreements for multiple owners over the past few years, resulting in notable savings and/or elevated technology or services for the client.

+ Organizational Structure Optimization

Cluster, single property, hybrid, centralized, outsourced, progressive vs. traditional - there are many options to consider when structuring your commercial division. This should always be evolving with the asset or portfolios needs, - not based on what others are doing or to solely save on expenses. JLL has notable experience restructuring commercial teams to ensure the highest profitability for a specific asset or portfolio. This service also has the option to include recruitment support.